Congrats to USC’s Darla Moore School of Business!



We were thrilled to learn of the latest accolade earned by the Darla Moore School of Business at the University of South Carolina! It’s an honor to be in such distinguished company.

The inspired design team at Heurista invited Honorcraft to collaborate in turning its innovative donor recognition concept into a system of nine separate but coordinated displays in the Darla Moore School’s new home. The project incorporated all of the elements we love: creative design, positive energy, a visionary organization, and an exhilarating challenge.


THE CHALLENGE: to fabricate and install nine large display panels — encompassing both traditional and interactive donor wall designs- in ten weeks.

With the new building set to open with a gala reception in just over two months, we were charged with fabricating and installing a sweeping, immersive system of displays that would highlight donors, alumni award recipients, and volunteer leaders – while vividly illustrating heritage, offering insight into current initiatives, and supporting addition of new recognition over time.

Heurista had chosen materials that would support the ethos of a design developed to blend organically into the clean lines and colors of the open, modern, mostly-glass building, which earned the “Exemplary Project Award” from the South Carolina Chapter of the U.S. Green Building Council.

Honorcraft’s artists etched logo and likenesses into hand-finished, brushed aluminum. We lasered donor names directly into Corian, producing a deep, rich look. Images of iconic school scenes and people were printed on Sintra panels, which were then placed into aluminum frames. We partnered with Tightrope on implementation of the digital technology needed for a custom interactive presentation that supports the building’s signage, as well as the recognition environment.



Finally, a set of nine display panels – ranging in size from 36”high x 70” wide to 36”high x 169” wide was completed at Honorcraft’s Massachusetts headquarters. We prepared the panels for transportation and loaded them onto our truck for the trip down the East Coast to USC, where Randy Smith, Honorcraft’s Vice President of Mid-Atlantic Sales, was waiting to supervise an experienced, carefully-recruited local installation team.


A few days later, the installation was complete and ready to shine for a wonderful opening celebration.


“Our collaboration with Heurista was incredibly positive and effective, marked by confidence in each team’s unique talents and abilities as well as mutual respect for and appreciation of the full continuum of the work, from design to fabrication,” says Honorcraft President Jim Rapoport. “The synergy of our organizational cultures, combined with a shared attention to detail – and, above all, fierce dedication to serving our client’s needs – made it possible to create a truly inspirational donor recognition environment within a very tight time frame.

“We’re thrilled to support the amazing educational experience offered by the Darla Moore School of Business,” Rapoport adds, “and we see this kind of collaborative process as the future of prominent, complex, large –scale recognition. By contracting directly with three seasoned and synergistic recognition partners, USC was able to attain a stellar outcome while achieving levels of fiscal control and project flexibility that will benefit the university far into the future, as its recognition environment continues to evolve.”