New look. Classic values.
This fall, we’re refreshing Honorcraft’s graphic identity.
We’re launching our second half-century with a new logo that represents our commitment to leading-edge recognition, while reflecting the enduring values that formed and continue to drive our company.
Our new logo incorporates a contemporary, stylized version of the medallion element in the original Honorcraft logo introduced by my father, Ed Rapoport, when he founded the company in 1961. The symbol evokes the exquisite, custom-carved medallions that were Honorcraft’s signature pieces at that time and continue to be a mainstay in our catalog today – along with interactive donor walls and a full spectrum of other recognition art.
Our new look echoes the core values that define our work.
The letters in our name, constructed of two parallel lines, represent the openness with which we approach our work, as well as the way in which two or more organizations – Honorcraft and each of our client-partners – come together in synergy to create great recognition art.
The fluidity of our logo illustrates the elegant simplicity that is always our goal in creating recognition pieces that stand the test of time.
The color palette reflects the burnished bronzes and pewters that permeate so much of our work – creating timeless symbols of recognition that let your gratitude shine.
Along with our new logo, we’ve launched the new www.188.8.131.52/~honorcraft!
Designed to inspire as well as inform, the site’s recognition galleries are easy to navigate – offering a vivid glimpse of evocative Honorcraft pieces that may help you envision your next recognition project.
You’ll also find information about LegacyCurator, our comprehensive recognition inventory and archiving service, as well as news and commentary from Honorcraft and our partners and colleagues.
We hope you’ll visit often!
We’d love to help you advance philanthropy through meaningful recognition. Please contact Karen McNulty at firstname.lastname@example.org/~honorcraft if you’d like to explore collaboration with us!